Thursday, May 8, 2014

Kim & Kanye's controversial Vogue issue 'sales LESS than expected'

Kim And Kanye's April Vogue cover may be the most
controversial till date but it is now reported that the
controversy isn't pushing sales as much as expected.
According to NyPost
Early estimates were saying the controversy was going to
push sales to the 400,000-to-500,000 level, easily
outselling the 355,000 copies that Beyoncé sold on
newsstands for the March 2013 cover, and also eclipsing
the year-ago April cover of Michelle Obama that sold
around 269,000.Now, as the “Kimye” issue goes off sale
and real numbers begin to trickle in, it looks like actual
sales will fall way below early estimates.
“The trends for Kim K. are definitely better than the
prior month with Rihanna, to the tune of 20 percent
better,” said Josh Gary, vice president at Mag Net Data,
who uses scan data from wholesalers that cover about 98
percent of the market.
“I’d argue that if you peg last year’s Michelle Obama at
269,000, this issue will net out around 250,000,”

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